Subway x Netflix
Happy Gilmore 2 Launch
To celebrate the release of Happy Gilmore 2, our creative team at Dentsu teamed up with Netflix and Subway for a campaign that hit screens both big and small. Coverage included a :60 hero spot and a series of cutdowns that ran across YouTube, connected TV, and even streamed as pre-roll on Netflix, marking one of Subway’s biggest entertainment crossovers to date.
We built the hero spot around the one-and-only Shooter McGavin, the biggest hero in his own head. His sharp comedic timing and perfectly petty reaction to the Happy Gilmore Meal brought just the right mix of nostalgia and humor to spotlight Subway’s cultural comeback.
But the campaign didn’t stop at screens. From limited-edition collectible cups and exclusive merch to a gamified digital hub, every touchpoint was designed to fuel fan engagement both online and in-store.
Fore! Collect them all.
:60 Long Form
:30
:15
:06 V1
:06 V2
Subway x Happy Gilmore 2
Social
Beyond the Screen (Coming Soon)
Beyond the Screen (Coming Soon)
While the campaign came to life across TV and digital, I also led the visual design for several key touchpoints that brought the Happy Gilmore Meal to fans in the real world:
Limited-edition Collectible Cups, concepted and art directed in collaboration with illustrator Mickey Duzyj, inspired by the film’s most iconic characters.
Meal Bag Design: Created custom packaging for the Happy Gilmore Meal.
Limited-Time Merchandise: Helped concept and design exclusive fan gear that blends golf, comedy, and sandwich culture.
Subway Merch Store: Worked on the visual direction for Subway’s Happy Gilmore 2 Pro collection online merch store, launching in tandem with the film release.
