Intel Social
For Intel’s social team, I created a wide range of content designed to spotlight innovation in an engaging, scroll-stopping way tailored to platforms like Instagram, TikTok, YouTube, X, LinkedIn and more.
Instagram & TikTok: Facial Messaging AR effect
To demonstrate the power of Intel’s assistive AI technologies that help people with ALS communicate, I partnered with Meta to create Facial Messaging, an interactive AR effect. The Instagram effect allowed users to compose messages using only facial movements, showcasing how advanced research translates into real-world accessibility.
TikTok: Spot the Deepfake
We used TikTok’s voiceover trend to challenge viewers to spot the deepfake and share their guesses. A follow-up revealed the answer, showing how Intel’s AI helps expose digital deception in a fun, relatable way.
Instagram & TikTok: 44 Years of Innovation
To celebrate the 44th anniversary of the 8086 microprocessor, we tapped into the viral “How it started vs. how it’s going” trend to spotlight Intel’s evolution. The TikTok video reached 3.2 million views, while the Instagram version became Intel’s most-viewed Reel to date, with over 253,000 views.
YouTube Intel x Netflix: Seamless Streaming at Scale
We partnered with Netflix to create a brand video showcasing how Intel Xeon® processors help power their global streaming platform. Framed as a real-world testimonial, the piece highlights a 3.5x CPU performance boost and the collaborative engineering behind it, all designed to bring seamless, customized entertainment to over 260 million users.
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Intel x TikTok: Promoting Pixel Pat
To drive awareness for Intel’s retro-style endless runner game Pixel Pat, we created a playful TikTok featuring our CEO as the pixelated hero dodging bugs and dust clouds. Leaning into gaming humor and 8-bit nostalgia, the video invited followers to play the game via the link in bio.
Intel x TikTok: #GeekAtHeart Challenge
We tapped into geek pride with a nostalgic yearbook-style TikTok, inviting followers to stitch their own photos using #GeekAtHeart—sparking playful engagement and reinforcing Intel’s tech-driven identity.
Intel x Instagram: AI-Powered Athlete Scouting
To spotlight Intel’s 3D Athlete Tracking (3DAT) platform ahead of the 2024 Paris Olympics, we created a dynamic social video illustrating how AI helps scouts identify top talent. I designed animated graphic overlays to visually represent real-time body analysis and performance metrics.