Intel Certified Human
To raise awareness of deepfakes, we helped launch Intel Certified Human, a global content campaign introducing Intel’s real-time deepfake detection technology. The project combined expert voices, social content, and branded storytelling to promote AI-powered media verification.
The campaign earned 5 Cannes Lions, including Gold in Creative B2B.
2023 Gold Lion - Creative B2B
2023 2x Silver Lion - B2B Market Disruption, Brand Experience & Activation
2023 2x Bronze Lion - Creative Data, Creative Business Transformation
TikTok: Spot the Deepfake
We used TikTok’s voiceover trend to challenge viewers to spot the deepfake and share their guesses. A follow-up revealed the answer, showing how Intel’s AI helps expose digital deception in a fun, relatable way.