Fuego is a Latin-inspired spicy honey brand designed to bring fire to everyday food. The concept celebrates the tension between sweet and spicy — two opposites that create something addictive when combined.

The visual identity draws from this duality, using a bold red and golden amber palette to mirror the warmth of honey and the intensity of spice. The logo’s rounded, flame-shaped lettering captures both motion and heat, while the tone of voice leans playful, confident, and a little rebellious.

From packaging to social storytelling, Fuego turns flavor into personality — transforming simple meals into moments of bold experimentation. Sweet. Spicy. Unforgettable.